For this second edition, Éditions de la Tour turned to James Lamdin, founder of Analog:Shift and one of the most trusted voices in vintage watches. From New York, his house spends its days tracking down pieces with a story, then finding them the right hands.
For "Vintage Watches", James curated the deck's 52 designs: 52 watches chosen one by one, for the stories they tell as much as for the elegance of their lines.
Born out of its founder’s passion for watchmaking, the company applies the same standards found in watchmaking to playing cards: attention to detail, the pursuit of the perfect line, and respect for the materials. Each edition is produced in limited quantities to create an object that is as much a collector’s item as it is a playing card.
"With hand-drawn illustrations of classic timepieces personally selected by the vintage authority, these cards will have the craziest collectors hoping to play with a full deck."
"If you’re looking for the perfect horologically-themed gift for a fellow watch lover, you might try the new Vintage Watches Playing Cards: Analog/Shift Edition from Editions de la Tour, a Parisian producer of beautiful playing cards."
